Category Archives: Content Management

Remote Teams

I have led remote teams, been a member of remote teams, and accomplished several types of projects with remote teams. I will not bore you with another “Top 5 Tips for Remote-Team Success” or “Top 5 Mistakes to Avoid.” You … Continue reading

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Content Marketing

When scientists publish articles in reputable journals, it enhances their reputation. When the scientist works for a company in the industry, it enhances the company’s reputation. That kind of knowledge leadership builds trust and indirectly generates revenue. No amount of … Continue reading

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Translation in CMS

If your web presence is international, and you’re using a CMS with multisite-management capability, you likely have to address translation. A common process is: webmasters extract the text into Excel files and send to The Translator, map the translated text … Continue reading

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Dreamweaver vs WordPress

I read web-tool-related forums and lately I’ve seen several “WordPress-or-Dreamweaver?” types of questions. WordPress is a GUI-like template-driven CMS. Dreamweaver is a hand-code-intensive Web Building tool. I wouldn’t compare them in the sense of “which is better.” I would contrast … Continue reading

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Adobe CQ5 (AEM)

Adobe’s CMS “CQ5” is growing in popularity among larger corporations because of Adobe’s extremely effective acquisition, bundling, and marketing strategy around the product. The definition of CMS has grown more complex and comprehensive because of CQ5.

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Cicero and Lorem Ipsum

Once upon a time in 45 BC, Cicero wrote “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil), an essay on ethics. Among other topics, he talks about the virtues of seeking pleasure in the sense of long-term … Continue reading

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Crowdsourcing

Crowdsourcing isn’t a new concept but there’s been more buzz about it recently so I’ll write about it too. Crowdsourcing is two things: 1. a marketing strategy, 2. a way to generate community, to get community-generated enhancements, around a product … Continue reading

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CMS Data Migration

CMS Data Migration byword #1 is uniformity. If you are migrating five different websites/CMSs from five subsidiaries into one integrated parent site/CMS, which is a different CMS from the five subsidiaries, a big challenge is

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Semantic Web

Semantic Web means XML-tagging content by type, uniformly, using the terms that people actually use to search for that content. One industry well suited to Semantic Web is pharmaceuticals.

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Search Engine Optimization (SEO)

Here are some Search Engine Optimization (SEO) tips that anyone can use to get started on improving your ranking in the search results of the major search engines.

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Localization for Translation

Localization means making a piece of writing in one language work well in another language. It includes translation, but that’s a small part of the localization process. This post focuses on how you write in English when you know ahead … Continue reading

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