Category Archives: Marketing

Marketing Deeper

Conventional views of marketing is that it’s shallow, purely promotional, and not deeply informative like other forms of information, such as research articles and manuals. There’s been a large gap between deeper learning versus glossy brochures. Today, good marketing is … Continue reading

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Content Marketing

When scientists publish articles in reputable journals, it enhances their reputation. When the scientist works for a company in the industry, it enhances the company’s reputation. That kind of knowledge leadership builds trust and indirectly generates revenue. No amount of … Continue reading

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Big Data and the New CMO

Marketers and especially CMOs transition into increasingly technical roles as marketing becomes an increasingly metrics-driven activity. Big data is largely to blame. Metrics deliver actionable information on human community, phone apps behavior, ecommerce behavior, social networking, browsing patterns, as well … Continue reading

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Road Rallies & Software Testing

In the current phase of projects at work, a lot of people around me have been traveling, either from elsewhere to here, or from here to other places around the globe. Also a lot of others are taking summer vacation … Continue reading

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Translation in CMS

If your web presence is international, and you’re using a CMS with multisite-management capability, you likely have to address translation. A common process is: webmasters extract the text into Excel files and send to The Translator, map the translated text … Continue reading

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Adobe CQ5 (AEM)

Adobe’s CMS “CQ5” is growing in popularity among larger corporations because of Adobe’s extremely effective acquisition, bundling, and marketing strategy around the product. The definition of CMS has grown more complex and comprehensive because of CQ5.

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Crowdsourcing

Crowdsourcing isn’t a new concept but there’s been more buzz about it recently so I’ll write about it too. Crowdsourcing is two things: 1. a marketing strategy, 2. a way to generate community, to get community-generated enhancements, around a product … Continue reading

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CMS Data Migration

CMS Data Migration byword #1 is uniformity. If you are migrating five different websites/CMSs from five subsidiaries into one integrated parent site/CMS, which is a different CMS from the five subsidiaries, a big challenge is

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Semantic Web

Semantic Web means XML-tagging content by type, uniformly, using the terms that people actually use to search for that content. One industry well suited to Semantic Web is pharmaceuticals.

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Search Engine Optimization (SEO)

Here are some Search Engine Optimization (SEO) tips that anyone can use to get started on improving your ranking in the search results of the major search engines.

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Localization for Translation

Localization means making a piece of writing in one language work well in another language. It includes translation, but that’s a small part of the localization process. This post focuses on how you write in English when you know ahead … Continue reading

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