“Software Test Essentials” in Tea-Time with Testers

My article: “Software Test Essentials” is published in Tea-Time with Testers magazine, March/April 2014 issue.

Tea-Time with Testers is the largest-circulated software testing monthly in the world, and one of the best international software testing publications available for today’s test and QA professional. Link to the magazine homepage.

Big Data and the New CMO

Marketers and especially CMOs transition into increasingly technical roles as marketing becomes an increasingly metrics-driven activity. Big data is largely to blame. Metrics deliver actionable information on human community, phone apps behavior, ecommerce behavior, social networking, browsing patterns, as well as metrics on real-world trends and transactions Continue reading

Thanksgiving, Football, and Web Development

Thanksgiving reminds me of many things for which I am grateful. Thanksgiving is a time to count blessings, and a time to use football analogies for software projects. As the stuffing settles, and the games are on, my thoughts naturally turn towards the leadership, the coaching, the training, the practice, the teamwork, and the execution that all contribute to the successful launch of a website. Continue reading

Thoughtfulness

Thoughtful can mean both “kind” and “thinking.” Historically the two were closely related. It was the sign of a thinking person to act in kindness, to have good manners, to show sincere courtesy towards others. Courtesy evolved as a vital aspect of wisdom, because thinking people understood the far-reaching personal and social benefits of a thoughtful and courteous population. Continue reading

Translation in CMS

If your web presence is international, and you’re using a CMS with multisite-management capability, you likely have to address translation. A common process is: webmasters extract the text into Excel files and send to The Translator, map the translated text in Excel back into the right places on the other-language copy of the website. In this process, The Translator might be a Continue reading

Old Faces

Getting older and having known so many people, I can look at a crowd and usually spot faces that “look just like someone I once knew.” It usually triggers a memory or two. It’s a comforting feeling, because there is something comforting about memories, old days, and old faces. Continue reading