Tag Archives: editorial

Word for the Occasion

Most everyone knows a malapropism when they see it, even if they don’t know it’s called a malapropism. Here are some malapropisms (followed by the correct form):

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Cicero and Lorem Ipsum

Once upon a time in 45 BC, Cicero wrote “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil), an essay on ethics. Among other topics, he talks about the virtues of seeking pleasure in the sense of long-term … Continue reading

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Search Engine Optimization (SEO)

Here are some Search Engine Optimization (SEO) tips that anyone can use to get started on improving your ranking in the search results of the major search engines.

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In-house Styleguides

The purpose of an in-house styleguide is to guide writers and editors in a particular company or office with its own style peculiarities. In-house styleguides might include industry usage that conflicts with standard publishing manuals.

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Perils of a Living Language

Mankind is notorious for abusing other living things, for example, bird eggs with DDT, deforestation, gorillas in zoo cages, toxic waste, paving paradise, radiation, endangering the Quietschbükers, etc. But what about language? Language is a living thing.

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